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Our Behavior On Social Media Is Defining Our Brands

June 6, 2017 By Lori Lewis

One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.

Radio Advertising: Driving Sales And Building Brands

June 5, 2017 By Westwood One

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

Infographic: Kickoff Starts With The NFL On Westwood One

May 22, 2017 By Chris Lindquist

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.

Country Radio: Four Hits From The Heartland

March 27, 2017 By Lauren Vetrano

Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen.

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

March 17, 2017 By Pierre Bouvard

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.