Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This analysis of the just released Q3 2024 data focuses on what advertisers care most about – ad-supported audio.
Think Media Mix Modeling Hates AM/FM Radio? Think Again! AM/FM Radio Is A Top ROI Generator According to 2,857 Nielsen MMM Studies
Contrary to the myth that Media Mix Modeling hates AM/FM radio, Nielsen reveals AM/FM radio consistently ranks as a top tier medium for return on investment, ahead of streaming audio.
AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers
The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024.
What Ever Happened To Pandora? Edison’s Q2 2024 “Share Of Ear” Reveals Pandora’s Stunning Collapse And The Enduring Strength Of AM/FM Radio And Podcasts
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis of the just released Q2 2024 data focuses on what advertisers care about – ad-supported audio.
64 Million Fans Will Listen To The NFL On Westwood One and Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience
According to a brand-new season-long Nielsen analysis of Portable People Meter tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One.
New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos
The Cumulus Media | Westwood One Audio Active Group® presented a keynote last Thursday along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses.
Keynote: Unleashing the Power of Effective Audio Promos
Amplifi Media has teamed up with Cumulus Media and System1. We’re unveiling brand new research and seven proven strategies to supercharge your podcast cross-promotion.
Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV
The Advertising Research Foundation defines advertising attention as “the degree to which those exposed to the advertising are focused on it.” Adelaide measures how ads on media platforms get noticed, hold attention, and impact memory.
Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio
For the second year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.
Using Audio For Advertising
A long-held perception is that sight is needed to create product identity. The following is a framework that was used to talk about the role of media in different situations. It ties into how audio can work with a well-thought-out product.
What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed
To understand the magnitude of the brand Steve’s Pest Control built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of 98 consumers in the Columbia-Jefferson City DMA in December 2023.
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S.
Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads
According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads.
5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale
John Fix's talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G to address the viability of audio advertising (network radio and podcasting). This framework can be applied to any media.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery.
Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, perceptions of brand safety and content appropriateness, and more.