


Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans
By
Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report
By
Carolyn Chauncey
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here's why 2019 will be the “year of the brands” in podcast advertising.

Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads
By
Christopher Smith
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

Historic First-Ever AM/FM Radio And TV ROI Study Shows Supersized Sales Impact For National Restaurant Chain
By
Pierre Bouvard
For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.

Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge
By
Lauren Vetrano
New "Share of Ear" data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.

From On The Air To Online – AM/FM Radio Drives Growth For Entertainment Streaming Service
By
Doug Hyde
AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.

Can’t Fully Reach Persons Aged 6 To 24 With Linear TV? AM/FM Radio Has Them!
By
Pierre Bouvard
Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.

Pharmaceutical Case Study: AM/FM Radio Campaign Scores High In Ad Recall And Drives Web Traffic For Brand
By
Lauren Vetrano
Pharmaceutical brands can boost ad recall, drive action, and grow brand equity by adding AM/FM radio to the media plan. Here's how it worked for one advertiser.

7 Things Brands Have Completely Wrong About AM/FM Radio
By
Lauren Vetrano
Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.

Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes
By
Pierre Bouvard
In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.

Are Americans Getting Into The Habit Of Listening To Podcasts?
By
Pierre Bouvard
Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.

The Wear-Out Myth And AM/FM Radio
By
Pierre Bouvard
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here's why.

AM/FM Radio Comes Home: The Rise Of Smart Speaker Streaming
By
Doug Hyde
To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report
By
Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better
By
Pierre Bouvard
Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
By
Doug Hyde
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.