The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
By
Doug Hyde
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
AM/FM Radio Makes Your TV Better: Westwood One Adds Nielsen Media Impact Media Planning Tool To Its ROI Guarantee Audio Insights Platform
By
Pierre Bouvard
Westwood One has selected the Nielsen Media Impact cross-platform media planning and optimization platform to transform how we position AM/FM radio to national advertisers.
The Secret To Successful Podcast Ads: Be Transparent, Be Real, Be Direct
By
Tim Sabean
With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio
By
Lauren Vetrano
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
AM/FM Radio Makes Your TV Better
By
Lauren Vetrano
AM/FM radio makes TV better, adding incremental reach, especially among light TV viewers, younger demographics, and during the important periods of retail prime time.
Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio
By
Pierre Bouvard
In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here's how their perceptions stack up against reality.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action
By
Pierre Bouvard
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.
Good News For Restaurants: Dining Out Still On The Menu For Americans This Winter
By
Pierre Bouvard
In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here's how.
The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners
By
Pierre Bouvard
Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.
Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?
By
Pierre Bouvard
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
AM/FM Radio Delivers Massive Reach, Sales, And Incremental Impact For Pet Product Advertisers
By
Pierre Bouvard
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
New Breakfast Brand Successfully Uses AM/FM Radio To Build Awareness And Drive Purchases
By
Pierre Bouvard
A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.
Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer
By
Pierre Bouvard
Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.
New Year, New Students: Radio Reaches Rising Numbers of Prospective College Students
By
Lauren Vetrano
It’s the start of a New Year, which also means the start of New Year's resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.
2018’s Top 5 Most Popular Sales Insights Blog Posts
By
Lauren Vetrano
As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.
Why Doesn’t Your Ad Have A Female Voiceover? It Should.
By
Pierre Bouvard
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.