Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters
For some advertisers, the primary marketing strategy is “buy now,” a relentless series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this “performance marketing” or “converting existing demand.” The goal is to target people who are in the market.
“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release.
Audio Creative Best Practices: Say The Brand Name Early And Often, Don’t Get Caught Up On Spot Length, And Utilize The Power Of AM/FM Radio And Podcast Personalities
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices.
Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Case Study: Meal Kit Delivery Service That Built Their Brand With Podcast Advertising Finds AM/FM Radio Can Expand Their Business
The Cumulus Media | Westwood One Audio Active Group® commissioned The Harris Poll to utilize their brand tracker platform to understand the performance of a leading meal kit delivery service’s advertising.
Supercharge Advertising Impact With Emotion-Based Brand Building Creative Campaigns
There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report.
Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report: Watching Podcasts Soars As YouTube Edges Out Spotify To Become The Most Used U.S. Podcast Platform And Listeners Prefer Funny And Entertaining Ads To Rational “Feature/Benefit” Creative
For the eighth edition of our Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 604 weekly podcast listeners in April 2022. The Spring 2022 report highlights trends from prior studies and examines new topics such as the growing use of video podcasts and the type of advertising creative the podcast audience prefers.
Podcast Watching – What You Need To Know: Join Us For The Podcast Download Webinar Presented By Cumulus Media And Signal Hill Insights
Cumulus Media and Signal Hill Insights' Podcast Download - Spring 2022 Report will give brands the chance to look at podcast consumers like never before with a special focus on podcast watchers.
New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Soars, And Audio Listeners Are More Likely To Make Major Purchases As AM/FM Radio Is The Soundtrack Of The American Economic Recovery
Nielsen recently released the results of a national consumer study of 1,000 adult 18+ respondents conducted March 2022. It was the eighth in a series of studies released since April 2020 measuring the pandemic’s impact on consumer movement, spending, attitudes, and media usage.
Six Head Snappers From Edison Research’s 2022 Infinite Dial Study
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.
Key Takeaways From Last Week’s Association of National Advertisers Media Conference
Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March
PlaceIQ, the leader in geo-location and consumer foot traffic measurement, issued a report last week predicting a surge in retail foot traffic and consumer shopping by late February/early March. Here are the results of the report and highlights the latest data from Google, Nielsen, and Apple Maps to show how the country’s “Third Reemergence” is on the way.