AudioActive

Audio Active Group®

Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators

By John Wordock and Pierre Bouvard
Major improvements and updates to Apple’s podcast app occur within the overall iOS operating system of the iPhone rather than Apple’s podcast app. An enhancement in the recent iOS 17 is the reduction in automatic downloads.

New Study: AM/FM Radio Advertising Generates Significant Sales And Profit Growth Reports Peter Field, Godfather Of Marketing Effectiveness

By Pierre Bouvard
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It - 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.

Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report: Podcast Consumers Prefer Funny And Entertaining Ads But Mostly Hear Dry Feature/Benefit Ads

By Pierre Bouvard
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is on podcast advertising.

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
While the NFL postseason is just beginning, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.

Auto Aftermarket Retailers: New Study Reveals AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the sixth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 805 auto parts shoppers were surveyed in August 2023.

Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Since “Share of Ear” has been running continuously since 2015, it affords an opportunity to examine an eight-year view of American audio usage.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

By Elizabeth Mayer
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

By Elizabeth Mayer
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. Two studies are conducted annually. The Fall 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more.

System1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness

By Pierre Bouvard
It is commonly accepted wisdom that a talent read by a podcast host or AM/FM radio personality drives powerful brand impact and sales effect. Now, a new study from System1, the creative effectiveness measurement leader, uncovers how talent reads impact a brand’s market share and short-term sales effect.

Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee

By Pierre Bouvard
Several firms recently collaborated to produce a first of its kind study that examined thousands of campaigns. Audiotrack is a UK audio distribution service that sends ads from creative agencies to audio publishers. Audiotrack delivers audio ads to all UK and Republic of Ireland radio stations, digital streaming, and podcast platforms. Colourtext, a leading media analysis firm, examined over 10,000 campaigns that aired between 2019 and 2021. The study revealed the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.

Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office; Average Americans Commute More Days And Are Exposed More Frequently To Out-Of-Home Advertising And AM/FM Radio Ads; AM/FM Radio’s Share Of In-Car Listening Soars To An Eight-Year High

By Pierre Bouvard
Two new studies have revealed that despite growth in brand and agency commutes, the marketing industry is still working from home more than the average American. Compared to marketers and agencies, the average American is exposed more frequently to billboards, digital signage, out-of-home advertising, and AM/FM radio ads.

It Finally Happened: Brand Advertisers Now Represent The Majority Of Podcast Ad Spend; Four Major Implications For Targeting, Creative, Brand Safety, And Measurement

By Pierre Bouvard
The IAB just released its eighth annual podcast revenue report in partnership with PwC. Brand spending is way up and now represents 61% of all podcast spend, surpassing direct response (39%). Here are the four major implications of the shift to podcast brand advertising.

Nielsen: AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49

By Pierre Bouvard
According to Nielsen’s Total Audience Report from Q3 2022, AM/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49. Now, in the latest Total Audience Report from Q2 2023, AM/FM radio continues to surpass TV in average audience among 18-49s.

Signal Hill Insights Four-Year Pharmaceutical Brand Tracking Study: Despite Being Outspent 3:1 By TV, AM/FM Radio Outperforms For A Digestion Ailment Medication

By Pierre Bouvard
In 2018, a major pharma brand began using AM/FM radio in a meaningful way, long before the pharma industry considered AM/FM radio as a viable media platform. The brand wanted to measure the impact of its audio investment. The Cumulus Media | Westwood One Audio Active Group® retained Signal Hill Insights to conduct seven brand tracking studies over a four-year period.