As today’s business-to-business marketing environment becomes increasingly massive, AM/FM radio is the ideal marketing platform for B2B advertising. Here’s why.
Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019
Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More
Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.
There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.
Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.