How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.
Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.