While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.