Audio Active Group® SubscribeSign up to receive a weekly email with audio insights and advertiser case studies from the Cumulus Media | Westwood One Audio Active Group®
Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think June 29, 2016 By Pierre Bouvard Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.