WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies.
New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute?
Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!
What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.”
Your Audio Ad Is Horrible; Here’s How To Fix It
The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More benefits. Right at the end the brand is mentioned several times very quickly. The advertiser is something.com? You need to improve your creative as it drives half of all sales effect.
Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor.
Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers
To profile hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market.
What Bradshaw & Bryant Of St. Cloud, Minnesota Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed
To understand the magnitude of the brand Bradshaw & Bryant has built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 120 consumers in the St. Cloud DMA in May 2025.
Why Media Monitors’ Massive Market Expansion Of AM/FM Radio Ad Occurrence Measurement Is A Breakthrough For AM/FM Radio Performance In Media Mix Modeling
Last week, Media Monitors, the leading commercial ad occurrence measurement firm, made two historic announcements that will dramatically improve the quality of AM/FM radio ad deliveries needed for Media Mix Modeling and attribution measurement.
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.
Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect
A series of new studies from NCSolutions, TikTok, and podcast attribution firm Podscribe sheds light on what drives sales effect. Surprisingly, some of the most frequently discussed media tactics show little to no difference in cost of acquisition.
AM/FM Radio Visuals Matter: New Studies Find Quu Visual AM/FM Radio Ads Generate Significant Lift In Purchase Intent; System1 Visual Creative Best Practices Enhance Campaign Effect
A major study by Quantilope reveals Quu in-dash visual ads on vehicle screens drive significant awareness, consideration, and purchase intent.
Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers
To analyze national employment trends and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. These findings were compared to similar studies conducted over the last seven years in 2018, 2021 and 2022.
Advertiser Perceptions: Podcast Advertising Usage And Spending Intention Explode To Eleven-Year High Among Agencies And Marketers
The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an eleven-year high.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2025 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2025 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, connected TV's role in the space, and more.
Audio Remains The Primary Mode Of Podcast Consumption Despite Growing Video Options, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2025 Report
For the fourteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 603 weekly podcast consumers from April 21- 30th 2025. Since 2017, two studies are conducted annually. The Spring 2025 report highlights trends from prior studies and examines topics such as platform preference, content trends, advertiser usage of podcast advertising, and more.