by Pierre Bouvard | May 3, 2016
People assume “Millennials aren’t spending as much time with AM/FM radio.” Advertiser Perceptions, the advertiser sentiment experts, recently polled 305 marketers and agencies on 18-34 radio listening momentum.
Six out of 10 polled marketers/agencies believe radio listening is dropping among 18- to 34-year-olds.
Radio listening is up 11% among 18-34s, according to Nielsen’s March Portable People Meter.
Once again, perception is not reality.
Read our earlier blog post for more about Millennial myths and realities.