As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker
To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic.
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform
CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers.
Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.
Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.
Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021
Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.
Five Strategies For Podcasters: Using Apple Metrics In The Age Of COVID-19
In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content.
Westwood One Live Access: Suzanne Grimes Speaks With Thought Leaders About The COVID-19 Pandemic
Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America -- all heard on Westwood One -- to reveal what is going on behind the scenes with the COVID-19 pandemic.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.
New Study: The State Of The American Worker, March 13-15, 2020
How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.
The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.