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Latest Posts

  • eMarketer Reports Advertisers Have Difficulty Measuring Audio ROI; Marketers Mistakenly Believe Brand Campaigns Should Be Evaluated With Lower Funnel Measurement, Akin To Testing A Spanish Class With A Calculus Exam
    February 17, 2026
    by Pierre Bouvard
  • A Wide Variety Of AM/FM Radio Programming Formats Reach Travel Intenders; Sports Radio Out Performs for Hotel, Airline, And Cruise Brands
    February 9, 2026
    by Pierre Bouvard
  • Media Mix Modelers Should Consider Radio As A New Media Channel Due To New As-Run Radio Deliveries Which Are A “Trend Break,” “Stand Alone” Dataset; Modelers Should Not Constrain Current Radio ROI With Historical Performance
    February 2, 2026
    by John Fix
  • Mind Share Equals Market Share: AM/FM Radio Builds Strong Advertiser Brands In Lake Charles, Louisiana
    January 26, 2026
    by Pierre Bouvard
  • Podcast Advertising Is Ideal For Reaching The Ad-Free Subscription Video Audience; Audio Is Also Ideal For Video Streamers to Promote Their Brands, According To Cumulus Media And Signal Hill Insights’ Podcast Download Fall 2025 Report
    January 20, 2026
    by Lauren Vetrano

Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights

November 28, 2022 By Pierre Bouvard

Pierre Bouvard is Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group®.

Contact the Insights team at CorpMarketing@westwoodone.com.

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