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Latest Posts

  • Seeda Media Mix Modeling: A Fast-Food Brand Wanted To Cut AM/FM Radio; MMM Findings Retained And Expanded AM/FM Radio’s Role In The Media Plan
    March 16, 2026
    by Pierre Bouvard
  • Edison’s Q4 2025 “Share Of Ear”: In-Car Listening Grows In Importance For AM/FM Radio As It Dominates The Path To Purchase
    March 9, 2026
    by Pierre Bouvard
  • Auto Aftermarket Retailers: New Study Reveals AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers
    March 2, 2026
    by Pierre Bouvard
  • Sports AM/FM Radio Soars With Growing Revenue Shares, Eye Popping Streaming Audiences, And An Upscale Audience That’s In The Market For Just About Everything
    February 23, 2026
    by Pierre Bouvard
  • eMarketer Reports Advertisers Have Difficulty Measuring Audio ROI; Marketers Mistakenly Believe Brand Campaigns Should Be Evaluated With Lower Funnel Measurement, Akin To Testing A Spanish Class With A Calculus Exam
    February 17, 2026
    by Pierre Bouvard

Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights

November 28, 2022 By Pierre Bouvard

Pierre Bouvard is Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group®.

Contact the Insights team at CorpMarketing@westwoodone.com.

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