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Latest Posts

  • Sports AM/FM Radio Soars With Growing Revenue Shares, Eye Popping Streaming Audiences, And An Upscale Audience That’s In The Market For Just About Everything
    February 23, 2026
    by Pierre Bouvard
  • eMarketer Reports Advertisers Have Difficulty Measuring Audio ROI; Marketers Mistakenly Believe Brand Campaigns Should Be Evaluated With Lower Funnel Measurement, Akin To Testing A Spanish Class With A Calculus Exam
    February 17, 2026
    by Pierre Bouvard
  • A Wide Variety Of AM/FM Radio Programming Formats Reach Travel Intenders; Sports Radio Out Performs for Hotel, Airline, And Cruise Brands
    February 9, 2026
    by Pierre Bouvard
  • Media Mix Modelers Should Consider Radio As A New Media Channel Due To New As-Run Radio Deliveries Which Are A “Trend Break,” “Stand Alone” Dataset; Modelers Should Not Constrain Current Radio ROI With Historical Performance
    February 2, 2026
    by John Fix
  • Mind Share Equals Market Share: AM/FM Radio Builds Strong Advertiser Brands In Lake Charles, Louisiana
    January 26, 2026
    by Pierre Bouvard

Radio Is Bigger Than Facebook

February 5, 2016 By Pierre Bouvard

That’s right, radio reaches more adults weekly than Facebook. As America’s number one mass reach medium, AM/FM reaches 93% of adults weekly, more than TV (87%), Google (81%), Facebook (73%), and Twitter (24%).

 

 

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