Logo for Westwood One Westwood One

EXPLORE
  • Programming
    • Music & Entertainment
    • News/Talk
    • Sports
    • Features
  • 24/7 Formats
    • Format Streams
    • Music Formats
    • Control Room Automation Equipment
  • Advertising
  • Affiliate with Us
  • Prep & Services
    • Prep
    • Radio Services
  • Technical Services
    • Satellite Services
    • Affiliate Technical Services
  • Audio Active Group® Blog
  • Press
  • Careers
  • Contact Us
  • Affiliates/Producers Login
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

Subscribe

Sign up to receive a weekly email with audio insights and advertiser case studies from the Cumulus Media | Westwood One Audio Active Group®

Topics

Apparel/Shoes Attentiveness Attorneys Auto Business-To-Business Case Study Coronavirus CPG Creative Direct-to-Consumer E-commerce Education Equipment Rental Financial Gasoline Health/Personal Care Home Improvement Infographic Insurance Meal Delivery Media/Entertainment Movies Perception vs. Reality Pharmaceutical Podcasts Political QSR Recruiting Retail Rideshare Services Share of Ear Smart Speakers Spirits Sports Technology Wireless/Telecom


Latest Posts

  • Underspending Generates Weak ROI In Media Mix Modeling And The Benefits Of Moving To An Optimization Mindset Of “Did This Execution Of AM/FM Radio Work”
    June 9, 2025
    by John Fix
  • Perception Vs. Reality: Agencies And Advertisers Underestimate AM/FM Radio Shares And Overestimate Pandora And Spotify Audiences, According To Advertiser Perceptions And Edison’s Q1 2025 “Share Of Ear”
    June 2, 2025
    by Pierre Bouvard
  • How AM/FM Radio Elevates the Media Plan In 7 Slides
    May 27, 2025
    by Pierre Bouvard
  • AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”
    May 19, 2025
    by Pierre Bouvard
  • New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road
    May 12, 2025
    by Pierre Bouvard

Radio Is Bigger Than Facebook

February 5, 2016 By Pierre Bouvard

That’s right, radio reaches more adults weekly than Facebook. As America’s number one mass reach medium, AM/FM reaches 93% of adults weekly, more than TV (87%), Google (81%), Facebook (73%), and Twitter (24%).

 

 

  • Click to share on Linkedin (Opens in new window) Linkedin
  • Click to share on Tweet (Opens in new window) Tweet
  • Click to share on Facebook (Opens in new window) Facebook
Westwood One
  • Privacy Policy
  • Terms of Use
  • Cookie Settings
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
© Copyright 2025 Cumulus Media