Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV
The Advertising Research Foundation defines advertising attention as “the degree to which those exposed to the advertising are focused on it.” Adelaide measures how ads on media platforms get noticed, hold attention, and impact memory.
Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio
For the second year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.
Using Audio For Advertising
A long-held perception is that sight is needed to create product identity. The following is a framework that was used to talk about the role of media in different situations. It ties into how audio can work with a well-thought-out product.
What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed
To understand the magnitude of the brand Steve’s Pest Control built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of 98 consumers in the Columbia-Jefferson City DMA in December 2023.
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S.
Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads
According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads.
5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale
John Fix's talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G to address the viability of audio advertising (network radio and podcasting). This framework can be applied to any media.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery.
Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, perceptions of brand safety and content appropriateness, and more.
Webinar Video: What Women Want 2024
Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report.
What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women
The Cumulus Media | Westwood One Audio Active Group® partnered with Alan Burns & Associates to field a national study of women to examine their habits and attitudes towards media. 1,001 U.S. women 15-64 took an online MARU/Matchbox survey from September 28 –October 6, 2023.
The 24%-18%-58% Rule And A Major New Study Reveal Audio Is A Major ROI Driver
Profit Ability 2: The New Business Case for Advertising, a significant new study on marketing effectiveness from measurement firms Gain Theory and Ebiquity, along with media agencies EssenceMediacom, Mindshare, and Wavemaker UK, was released last week. The study reveals how advertising drives profit over time.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, creative, reach, recency, and targeting.
Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.
Yes, AM/FM Radio Attribution For Site Traffic And Search Can Be Measured: LeadsRx 17-Campaign Analysis Reveals A +14% Average Increase In Website Traffic Due To AM/FM Radio Advertising
Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned LeadsRx, a leader in measuring the impact of advertising on site traffic, to conduct 17 attribution studies for brands spanning a variety of categories.
New Study: AM/FM Radio Advertising Generates Significant Sales And Profit Growth Reports Peter Field, Godfather Of Marketing Effectiveness
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It - 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.