Audio Active Group®

Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

By Pierre Bouvard
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.