Logo for Westwood One Westwood One

EXPLORE
  • Programming
    • Music & Entertainment
    • News/Talk
    • Sports
    • Features
  • 24/7 Formats
    • Format Streams
    • Music Formats
  • Advertising
  • Affiliate with Us
  • Prep & Services
    • Prep
    • Radio Services
  • Technical Services
    • Satellite Services
    • Affiliate Technical Services
  • Audio Active Group® Blog
  • Press
  • Careers
  • Contact Us
  • Affiliates/Producers Login
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

Subscribe

Sign up to receive a weekly email with audio insights and advertiser case studies from the Cumulus Media | Westwood One Audio Active Group®

Topics

Apparel/Shoes Attentiveness Attorneys Auto Business-To-Business Case Study Coronavirus CPG Creative Direct-to-Consumer E-commerce Equipment Rental Financial Health/Personal Care Home Improvement Infographic Media/Entertainment Perception vs. Reality Pharmaceutical Podcasts Political QSR Recruiting Retail Rideshare Services Share of Ear Smart Speakers Sports Wireless/Telecom


Latest Posts

  • Storm Friday, Data Saturday: Overnight AM/FM Radio Audiences From Xperi’s DTS AutoStage Reveal AM/FM Radio’s Crucial Role During Severe Weather
    October 19, 2026
    by Pierre Bouvard
  • Attribution and Brand Effect Studies Reveal Online Gaming NFL Campaign On Westwood One Generates High Brand Equity And Purchase Conversions
    October 12, 2026
    by Pierre Bouvard
  • To Create Future Demand You Need Reach And Media Waste; “Big Media” (AM/FM Radio, TV, And Out Of Home) Can Grow Your Business
    October 5, 2026
    by Pierre Bouvard
  • Springfield, Missouri Advertisers Understand What Madison Avenue Has Forgotten: Brands Need To Be Known Long Before They’re Needed
    September 28, 2026
    by Pierre Bouvard
  • New WPP Media/System1 Study Reveals Best Practices For Podcast Host And AM/FM Radio Talent Ad Reads
    September 21, 2026
    by Pierre Bouvard

Radio Is Bigger Than Facebook

February 5, 2016 By Pierre Bouvard

That’s right, radio reaches more adults weekly than Facebook. As America’s number one mass reach medium, AM/FM reaches 93% of adults weekly, more than TV (87%), Google (81%), Facebook (73%), and Twitter (24%).

 

 

  • Share on Linkedin (Opens in new window) Linkedin
  • Share on Tweet (Opens in new window) Tweet
  • Share on Facebook (Opens in new window) Facebook
Westwood One
  • Privacy Policy
  • Terms of Use
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
© Copyright 2026 Cumulus Media