Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.

At Westwood One we’re excited to broadcast Super Bowl LI: our 30th consecutive Super Bowl broadcast and 44th broadcast overall. Here's why you should consider audio in your Super Bowl media plan.

In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts. 

Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.

NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field.   

TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.

A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience

Radio makes your TV better. We look at how one NFL sponsor used radio to amplify the frequency of its TV media campaign.

Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.

We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.