Tag: Sports

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

By Lauren Vetrano
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

By Lauren Vetrano
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.

4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer

By Pierre Bouvard

A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.

Infographic: Kickoff Starts With The NFL On Westwood One

By Chris Lindquist

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.

Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

By Pierre Bouvard
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

By Pierre Bouvard
It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns.