A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
