
Reach Is The New Black: A Funny Thing Happened On The Way To The Media Plan
According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix.
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.