Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
Posts by
Pierre Bouvard
Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans
Most Americans commute by car, where radio is the main source of entertainment.
When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
NFL On The Radio Shows Stable Ratings
In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.
Holiday Shopping 2016: 5 Things To Know
AM/FM radio is crucial to driving sales this holiday season.
The NFL Ratings Controversy And How The NFL On Westwood One Can Make Your NFL TV Better
Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
7 Things Brands Have Completely Wrong About Radio
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.
Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.
AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.
Why Cable Network GRPs Are Disappearing
Cable TV audiences drop as fewer Americans subscribe to television.
Perception Vs. Reality: Radio Audiences During Commercial Breaks
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.