While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
Here’s a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty
Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
AM/FM Radio Has Mass Reach Among Likely Voters, Connects With Every Voter Segment, And Makes TV Better For Political Campaigns
Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen’s cross media optimization system, Westwood One examined AM/FM radio’s reach, proving that AM/FM radio gets out the vote.
Five Growth Principles For Business-to-Business Advertisers From Binet And Field, The Godfathers of Marketing Effectiveness
Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.
To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.
Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.
Over 3,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers, where they gathered to hear from the Chief Marketing Officers of some of the most respected and innovative brands. Here are a few of the key takeaways from the conference.