In December of last year, CUMULUS MEDIA | Westwood One and Signal Hill Insights released the seventh installment of the Podcast Download series. The data showed how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming platforms.
For many advertisers, social media is a great way to stay in front of customers and create impact. But how can it be used to grow business?
The State Of The Fast-Food Consumer And Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other
While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here’s why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. Here are five strategies to help build a successful local audio plan.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.
Nielsen: October PPM Audiences Increase To New Highs, Mornings Soar To Best Performance Since COVID Especially Among Women And Teens, And Black and Hispanic AM/FM Radio Listening Is Up Dramatically
As COVID infections fall, public concern over COVID wanes, and commutes to work and school resume, Nielsen announced last week that American AM/FM radio listening has increased to new highs in the October 2021 48 Portable People Meter markets.
Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.