Posts by

Pierre Bouvard

AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall

AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall

By Pierre Bouvard
To understand the degree to which Americans are aware of the Hollywood writers and actors strike and how media habits might shift as a result, the Cumulus Media | Westwood One Audio Active Group® retained MARU/Matchbox to conduct a nationally representative study of 1,003 Americans taking place August 25-28, 2023.
Pay TV Crisis: Reallocating TV Budgets To AM/FM Radio Can Recover Lost Audiences And Generate Significant Incremental Reach

Pay TV Crisis: Reallocating TV Budgets To AM/FM Radio Can Recover Lost Audiences And Generate Significant Incremental Reach

By Pierre Bouvard
Though the 11-day blackout of Disney cable networks and the ABC TV network from Charter/Spectrum cable that affected 22.2 million viewers has been resolved, pay TV’s woes and declines will continue. Here's how reallocating TV budgets To AM/FM radio can recover lost audiences and generate significant incremental reach for advertisers.
First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?”
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.
Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers

Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers

By Pierre Bouvard
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high.
Automakers: Want To Build An EV Brand? Place Podcasts And AM/FM Radio At The Centerpiece Of Your Media Plan!

Automakers: Want To Build An EV Brand? Place Podcasts And AM/FM Radio At The Centerpiece Of Your Media Plan!

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® recently retained MARU/Matchbox to conduct a study in March/April 2023 of 600 Dallas Ft. Worth auto buyers. Auto intenders were asked, “How likely are you to buy or lease an electric vehicle?”
Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.
Auto Dealers Remain The Centerpiece Of The Purchase Process: Cumulus Dallas-Ft. Worth Auto Buyer Study

Auto Dealers Remain The Centerpiece Of The Purchase Process: Cumulus Dallas-Ft. Worth Auto Buyer Study

By Pierre Bouvard
In the context of encouraging national auto market trends, Cumulus Media sought an in-depth understanding of Dallas-Ft. Worth auto buyers. The Cumulus Media | Westwood One Audio Active Group® retained MARU/ Matchbox to conduct a study in March/April 2023 of 600 auto buyers.
Nielsen Audio Today 2023: AM/FM Radio Is America’s #1 Mass Reach Media With 65% Of Listening Taking Place Out Of The Home

Nielsen Audio Today 2023: AM/FM Radio Is America’s #1 Mass Reach Media With 65% Of Listening Taking Place Out Of The Home

By Pierre Bouvard
Nielsen recently released their Audio Today 2023 report looking at how Americans listen to AM/FM radio, podcasts, streaming, and satellite radio. Here are the key findings on ad-supported audio reach and listening by location.
New Nielsen Report: % Of AM Listening By State And DMA Reveals Strength Of Listening Across The Country

New Nielsen Report: % Of AM Listening By State And DMA Reveals Strength Of Listening Across The Country

By Pierre Bouvard
It was just a month ago that Nielsen revealed compelling insights on the power of the AM radio audience from their Fall 2022 survey. Now, Nielsen is releasing a deeper dive on the vitality of AM radio in local markets with new data at the state and local DMA level.
Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Pierre Bouvard
For the tenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in April 2023. The Spring 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Here are the key findings on the ascendance of YouTube as a podcast destination.