Local dealers and auto industry executives highlighted what's working with radio, and what they would like to see more of at the DASH 3.0 conference in Detroit.
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”