10 Slides TV Doesn’t Want You To See

Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.

NextRadio App Proves Radio’s Ability to Deliver Customers to Stores

NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.

New Insights: Podcast Listeners Reveal Secrets about Ad Load Preferences, “Speed Listening” and Ad Free Subscriptions

Westwood One Unveils “The Podcast Download Fall 2017 Report” at Third Annual IAB Podcast Upfront NEW YORK, September 7, 2017 – Westwood One took a deep-dive into the consumption habits of podcast listeners and discovered some major takeaways on their tolerance for advertising within the on-demand space. The Podcast Download Fall 2017 Report features exclusive…

ROCK IS ON THE RISE AND CUMULUS MEDIA EXTENDS “NEXT” FRANCHISE WITH LAUNCH OF NEXT2ROCK 2017, A NATIONAL AND LOCAL GRASSROOTS SEARCH FOR AMERICA’S NEWEST ROCK STAR

Iconic Bush Frontman Gavin Rossdale to Announce Contest to National Listeners and 47 Local Rock Markets First-Ever Rock Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Radio Play Music Producer Bob Ezrin, Musician, Songwriter and Producer Desmond Child, Sex Pistols’ Rock Guitarist Steve Jones, Gavin Rossdale and Big Machine Label…

New Insights: Westwood One Reveals Current Advertiser and Agency Sentiment on Podcast Advertising

NEW YORK, August 30, 2017 – Westwood One is revealing the latest advertiser sentiment on podcast advertising in the Westwood One State of Podcasting 2017 report. This is the third update to the report, which is refreshed annually and includes data from Edison Research’s “Share of Ear” and “Infinite Dial” studies, IPSOS, and Advertiser Perceptions.…