TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.
Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.
On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.
Nielsen Scarborough recently added a new question to their survey: listenership to Pandora in the past week. This provides the opportunity to compare AM/FM radio weekly reach to Pandora’s weekly reach. Westwood One conducted a comprehensive analysis that revealed some key findings about how Pandora stacks up against AM/FM radio.
NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.
Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.
New Insights: Podcast Listeners Reveal Secrets about Ad Load Preferences, “Speed Listening” and Ad Free Subscriptions
Westwood One Unveils “The Podcast Download Fall 2017 Report” at Third Annual IAB Podcast Upfront NEW YORK, September 7, 2017 – Westwood One took a deep-dive into the consumption habits of podcast listeners and discovered some major takeaways on their tolerance for advertising within the on-demand space. The Podcast Download Fall 2017 Report features exclusive…
ROCK IS ON THE RISE AND CUMULUS MEDIA EXTENDS “NEXT” FRANCHISE WITH LAUNCH OF NEXT2ROCK 2017, A NATIONAL AND LOCAL GRASSROOTS SEARCH FOR AMERICA’S NEWEST ROCK STAR
Iconic Bush Frontman Gavin Rossdale to Announce Contest to National Listeners and 47 Local Rock Markets First-Ever Rock Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Radio Play Music Producer Bob Ezrin, Musician, Songwriter and Producer Desmond Child, Sex Pistols’ Rock Guitarist Steve Jones, Gavin Rossdale and Big Machine Label…
NEW YORK, August 30, 2017 – Westwood One is revealing the latest advertiser sentiment on podcast advertising in the Westwood One State of Podcasting 2017 report. This is the third update to the report, which is refreshed annually and includes data from Edison Research’s “Share of Ear” and “Infinite Dial” studies, IPSOS, and Advertiser Perceptions.…