“Westwood One Backstage at the AMAs” Will Feature Exclusive, Multi-Platform Content, Radio Row, Live Performances, Social Media Experiences, and A-List Interviews with Music’s Biggest Stars and Hottest New Talent NEW YORK, NY and ATLANTA, GA – October 12, 2017 – Just a short time ago, live from the set of Good Morning America, award-winning R&B/Pop…
“Celebrating a Life” Campaign to Discuss Cultural and Social Sensitivities, Along With Modern Etiquette, During Times of Loss NEW YORK, NY September 20, 2017 – 1-800-Flowers.com, together with Westwood One, has launched a fully-integrated nationwide initiative to educate, engage, and connect individuals around the difficult subject of expressing sympathy. The “Celebrating a Life” campaign,…
Westwood One Podcast Network Welcomes ViewPoint with Bakari Sellers, Launching with Inaugural Guest Hillary Clinton
Former SC Congressman Offers Real News with a Fresh Perspective NEW YORK, September 19, 2017 – Westwood One has announced an exclusive podcast partnership with activist, attorney, and former Congressman Bakari Sellers. ViewPoint with Bakari Sellers debuts Wednesday, September 20th with a powerful first guest: former Presidential candidate, Senator, former First Lady, and Secretary…
TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.
Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.
On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.
Nielsen Scarborough recently added a new question to their survey: listenership to Pandora in the past week. This provides the opportunity to compare AM/FM radio weekly reach to Pandora’s weekly reach. Westwood One conducted a comprehensive analysis that revealed some key findings about how Pandora stacks up against AM/FM radio.
NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.
Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.