“Celebrating a Life” Campaign to Discuss Cultural and Social Sensitivities, Along With Modern Etiquette, During Times of Loss   NEW YORK, NY September 20, 2017 – 1-800-Flowers.com, together with Westwood One, has launched a fully-integrated nationwide initiative to educate, engage, and connect individuals around the difficult subject of expressing sympathy. The “Celebrating a Life” campaign,…

Westwood One Podcast Network Welcomes ViewPoint with Bakari Sellers, Launching with Inaugural Guest Hillary Clinton

Former SC Congressman Offers Real News with a Fresh Perspective   NEW YORK, September 19, 2017 – Westwood One has announced an exclusive podcast partnership with activist, attorney, and former Congressman Bakari Sellers. ViewPoint with Bakari Sellers debuts Wednesday, September 20th with a powerful first guest: former Presidential candidate, Senator, former First Lady, and Secretary…

Network Radio, TV, and Digital Work Together

TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.

10 Slides TV Doesn’t Want You To See

Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.

NextRadio App Proves Radio’s Ability to Deliver Customers to Stores

NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.