What Facebook Is Doing Is Evolving; Critical Thinking For Every Brand
While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
Nielsen Launches First-Ever Audio Data Management Platform With Westwood One As A Charter Client
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
Let Us Be More Like Cole Swindell; See Beyond A Tweet, See A Person
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
How Much Of Your Ad Budget Does What It’s Supposed To?
AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.
Our Behavior On Social Media Is Defining Our Brands
One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.
Radio Advertising: Driving Sales And Building Brands
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
The TV Upfront: History, 2017 Issues, And What It Means For Radio
In the just-completed 2017 upfront presentations, some major themes were brand safety, mass reach, curbing commercial clutter, and creating digital impact. Here we analyze these themes and outline what radio can learn from current media trends.
Infographic: Kickoff Starts With The NFL On Westwood One
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.
Pandora Has A Fake Listening Problem – So Do Their Advertisers
Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.
For Moms, AM/FM Radio Is A Part Of The Family
As we celebrate Mother’s Day this Sunday, we turn our attention to the bond between moms and AM/FM radio. Here are our key findings from Nielsen’s Q3 2016 Total Audience Report, Edison Research's "Share of Ear" study, and Alan Burns and Associates and Strategic Solutions Research's study, “What Women Want.”
Radio Gets Results For Business-To-Business Advertisers
Looking to increase sales among business decision makers? AM/FM radio is the ideal marketing platform for “B2B” (business-to-business) advertising. It reaches this group, impacts their decision making, and connects with them on an emotional and intellectual level.
Holidays Drive Spending: 4 Upcoming Retail Opportunities
Springtime is here, which means summer holidays are right around the corner. Consumers celebrate with barbecues, traveling, and spending time with their families. But mostly? They shop. Holidays drive spending. In the next few months retailers will have major opportunities to reach consumers heading to the store with AM/FM radio.
4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage
It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns.
The Evolving Digital Audio Landscape: Pandora Is Down, Spotify And Broadcast Streaming Radio Grow
With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace.
Nielsen Infographic: The Six R’s Of Radio
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” -- remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.