Six Radio Formats That Reach Key Independent “Swing Voters”
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Posts by
Pierre Bouvard
Motel 6 And Service King Crowned Super Bowl Sound Champions
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
What Auto Marketers And Dealers Need To Know About Their Media Plans
The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Why Brands Are Embracing The Power Of Live Events
Advertisers are making meaningful fan connections that go beyond traditional media messaging.
New York Times: Political Campaigns Turn To Radio To Capture Voters
Radio can effectively reach voters -- now with sophisticated targeting tools.
Radio’s ‘To Do’ List: What Advertisers Want In 2016 And Beyond
CMO Pierre Bouvard discusses the six-item "to do" list for radio in 2016.
What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
As Holiday Shopping Heats Up, Radio Drives Sales For Retailers
With the holidays around the corner, CMO Pierre Bouvard ?discusses the 5 key reasons radio can fuel sales for retailers
Pandora’s CFO Is Wrong: Radio Listening Remains Remarkably Stable
AM/FM radio listening levels are rock steady per Nielsen.
The World According To Ford’s Mark LaNeve: Why Radio Remains Key To Auto Advertisers And What Radio Needs to Focus On
Local dealers and auto industry executives highlighted what's working with radio, and what they would like to see more of at the DASH 3.0 conference in Detroit.
The State Of American In-Car Audio: AM/FM Still King Of The Road!
CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.
Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
10 Things I Learned At The Association Of National Advertisers Masters Of Marketing Conference
The radio industry had its best showing ever at the annual Association of National Advertisers Masters of Marketing Conference.