Skip to content

  AFFILIATES/PRODUCERS LOGIN 

 
Westwood One
Westwood One
  • Programming
    • What’s New
      • Barstool Sports: Picks Central
      • The Rich Eisen Show
      • The Michael Knowles Show
      • PDQ Production
      • The Dan Bongino Show
      • Steve Gorman Rocks!
      • With Elaina
      • Rick and Sasha
      • Weekends With Roula
      • The Ben Shapiro Show
      • Westwood One Backstage
      • NASH Icon
      • Westwood One Sports
    • Formats
      • Format Streams
        • The Michael Knowles Show
      • AC
        • Adult Contemporary
        • Hot AC
        • Lite AC
        • Hits Now!
        • Adult Standards
      • Classic Hits
        • Classic Hits
        • Classic Hits – Rock
        • Classic Hits Gold
        • Good Time Oldies
      • Country
        • Mainstream Country
        • Hot Country
        • Classic Country
        • Real Country
        • NASH Icon
      • Rock
        • Classic Rock
        • Classic Rock X
        • Rock 2.0
      • Urban – R&B
        • The Touch
        • Classic Hip-Hop
      • Variety Hits
        • Variety Hits Pop
        • Variety Hits Rock
      • Music & Imaging
      • Local Sales Insights
    • Music & Entertainment
      • Daily Shows
        • The Bert Show
        • The Big Time with Whitney Allen
        • Bob & Sheri
        • The Bob & Tom Show
        • The Adam Bomb Show
        • The Donnie McClurkin Show
        • Gospel Gold with Donnie McClurkin
        • Kid Kelly Daily
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Rick and Sasha
        • Steve Gorman Rocks!
        • Morning Koffy
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • With Elaina
        • Weekends With Roula
        • The Daly Download with Carson Daly
        • Flashback
        • The Hollywood 5
        • Rick and Sasha
    • Country
      • Weekday Shows
        • The Big Time with Whitney Allen
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Morning Koffy
      • Weekend Shows
        • American Country Countdown
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • With Elaina
    • Sports
      • CBS Sports Radio
        • The DA Show
        • Reiter Than You
        • The Jim Rome Show
        • Tiki & Tierney
        • The Zach Gelb Show
        • JRSportBrief
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
      • NCAA
        • NCAA Football
        • NCAA Basketball / NCAA Tournament
        • NCAA Tournament Shows and Features
        • NCAA Men’s Frozen Four
        • NCAA Men’s Lacrosse Championship
        • NCAA Men’s College World Series
        • NCAA Women’s College World Series
      • NFL
        • The NFL on Westwood One
        • NFL Programs and Features
      • NHL
      • Golf
        • The Masters
      • The Rich Eisen Show
      • Barstool Sports: Picks Central
    • News
      • Networks
        • AP News
        • CNBC Business Radio
        • CNN News Wire
      • Features
        • A Better Life with Dr. Sanjay Gupta
      • Programs
        • America in the Morning
        • America this Week
        • First Light
        • Meet the Press
        • The Week in Review
    • Talk Radio
      • Daily Talk
        • The Mark Levin Show
        • The Ben Shapiro Show
        • The Michael Knowles Show
        • The Rich Eisen Show
        • Barstool Sports: Picks Central
        • The Dan Bongino Show
        • The Chris Plante Show
        • America in the Morning
        • The Bob & Tom Show
        • The Jim Bohannon Show
        • First Light
        • Red Eye Radio
      • Weekend Talk
        • America this Week
        • The Jim Bohannon Show
        • The Dan Bongino Show
        • Meet the Press
        • The Chris Plante Show
        • Real Estate Today
        • Red Eye Radio
        • The Ben Shapiro Show
        • The Week in Review
    • Features
      • A Better Life with Dr. Sanjay Gupta
      • CNBC Business Radio
      • Country’s Inside Trak
      • Flashback Pop Quiz
      • Focus on the Family
      • Westwood One Country News Now
    • Prep & Services
      • Prep
        • Morning Sidekick
        • Westwood One Country Prep
        • Wise Brother Media
      • BDSradio
      • Radio Voodoo
    • Jingles & Imaging
      • APM Music
      • Benztown Custom Imaging
      • Benztown Imaging Libraries
      • Benztown Voice-Over
      • Short Bus Radio
      • TM Creative
      • TM Studios
    • Weatherology
    • PDQ Production
  • Advertise
    • Podcast Network
    • Podcast Download
  • Affiliate
  • Blog
  • Programming
    • What’s New
      • Barstool Sports: Picks Central
      • The Rich Eisen Show
      • Podcast Network
      • PDQ Production
      • The Dan Bongino Show
      • Steve Gorman Rocks!
      • Westwood One Backstage
      • With Elaina
      • Rick and Sasha
      • Weekends With Roula
      • The Ben Shapiro Show
      • NASH Icon
      • Westwood One Sports
      • Westwood One Digital
    • Formats
      • Format Streams
      • AC
        • Adult Contemporary
        • Hot AC
        • Lite AC
        • Hits Now!
        • Adult Standards
      • Classic Hits
        • Classic Hits
        • Classic Hits – Rock
        • Classic Hits Gold
        • Good Time Oldies
      • Country
        • Mainstream Country
        • Hot Country
        • Classic Country
        • Real Country
        • NASH Icon
      • Rock
        • Classic Rock
        • Classic Rock X
        • Rock 2.0
      • Urban – R&B
        • The Touch
        • Classic Hip-Hop
      • Variety Hits
        • Variety Hits Pop
        • Variety Hits Rock
      • Music & Imaging
      • Local Sales Insights
    • Music & Entertainment
      • Daily Shows
        • The Bert Show
        • The Big Time with Whitney Allen
        • Bob & Sheri
        • The Bob & Tom Show
        • The Adam Bomb Show
        • The Donnie McClurkin Show
        • Gospel Gold with Donnie McClurkin
        • Kid Kelly Daily
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Rick and Sasha
        • Steve Gorman Rocks!
        • Morning Koffy
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • The Big Time Saturday Night
        • Checkpoint XP
        • Country Countdown USA
        • Country Gold
        • With Elaina
        • Weekends With Roula
        • The Daly Download with Carson Daly
        • Flashback
        • The Hollywood 5
        • Rick and Sasha
    • Country
      • Weekday Shows
        • The Big Time with Whitney Allen
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Morning Koffy
      • Weekend Shows
        • American Country Countdown
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • With Elaina
    • Sports
      • CBS Sports Radio
        • The DA Show
        • Reiter Than You
        • The Jim Rome Show
        • Tiki & Tierney
        • The Zach Gelb Show
        • JRSportBrief
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
      • NCAA
        • NCAA Football
        • NCAA Basketball / NCAA Tournament
        • NCAA Tournament Shows and Features
        • NCAA Men’s Frozen Four
        • NCAA Men’s Lacrosse Championship
        • NCAA Men’s College World Series
        • NCAA Women’s College World Series
      • NFL
        • The NFL on Westwood One
        • NFL Programs and Features
      • NHL
      • Golf
        • The Masters
      • The Rich Eisen Show
      • Barstool Sports: Picks Central
    • News
      • Networks
        • AP News
        • CBS Radio News
        • CNBC Business Radio
        • CNN News Wire
      • Features
        • A Better Life with Dr. Sanjay Gupta
      • Programs
        • America in the Morning
        • America this Week
        • First Light
        • Meet the Press
        • The Week in Review
    • Talk Radio
      • Daily Talk
        • The Mark Levin Show
        • The Ben Shapiro Show
        • The Michael Knowles Show
        • The Rich Eisen Show
        • Barstool Sports: Picks Central
        • The Dan Bongino Show
        • The Chris Plante Show
        • America in the Morning
        • The Jim Bohannon Show
        • First Light
        • Red Eye Radio
        • The Bob & Tom Show
      • Weekend Talk
        • America this Week
        • The Jim Bohannon Show
        • The Dan Bongino Show
        • Meet the Press
        • The Chris Plante Show
        • Real Estate Today
        • Red Eye Radio
        • The Ben Shapiro Show
        • The Week in Review
    • Features
      • A Better Life with Dr. Sanjay Gupta
      • CNBC Business Radio
      • Country’s Inside Trak
      • Flashback Pop Quiz
      • Focus on the Family
      • Westwood One Country News Now
    • Prep & Services
      • Prep
        • Wise Brother Media
        • Morning Sidekick
        • Westwood One Country Prep
      • BDSradio
      • Radio Voodoo
    • Jingles & Imaging
      • APM Music
      • Benztown Custom Imaging
      • Benztown Imaging Libraries
      • Benztown Voice-Over
      • TM Creative
      • TM Studios
      • Short Bus Radio
  • PDQ Production
  • Advertise
    • Podcast Network
    • Podcast Download
  • Home
  • Affiliate
  • Blog

Tag Archives: Creative

Creative Is Critical To Driving ROI: Get It Right With These Best Practices

BlogBy Pierre BouvardMarch 19, 2018

The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

BlogBy Lauren VetranoFebruary 20, 2018

Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here’s what they found.

Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally

BlogBy Lauren VetranoFebruary 7, 2018

Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.

Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

BlogBy Lauren VetranoJanuary 29, 2018

One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.

Motel 6 Wins The Westwood One Sports Sound Awards

BlogBy Guest BloggerFebruary 9, 2017

Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards. 

Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards

BlogBy Guest BloggerFebruary 1, 2017

The Westwood One Sports Sound Awards is back for its 4th consecutive year.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

BlogBy Pierre BouvardAugust 16, 2016

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.

Motel 6 And Service King Crowned Super Bowl Sound Champions

BlogBy Pierre BouvardFebruary 10, 2016

For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.

SUBWAY CMO On Why Radio Personalities Can Sell

BlogBy Guest BloggerJune 10, 2015

Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.

123

Copyright © 2020 by Westwood One, LLC - Privacy Policy - Terms of Use

EVERYONE'S LISTENING® is a registered trademark of Westwood One, LLC.

Go to Top
album-art

By
Release date:
    album-art

    By
    Release date: