With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here’s what we found.
In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here’s how.
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.
This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you’re not using female voices in your ad creative, then you’re leaving money on the table. Here are a few highlights from the discussion.
Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%
By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here’s how one insurance company did it.
Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive
Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.
Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here’s how.
Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.
Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.