Supercharge Advertising Impact With Emotion-Based Brand Building Creative Campaigns
There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.
Posts by
Pierre Bouvard
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
Podcast Watching – What You Need To Know: Join Us For The Podcast Download Webinar Presented By Cumulus Media And Signal Hill Insights
Cumulus Media and Signal Hill Insights' Podcast Download - Spring 2022 Report will give brands the chance to look at podcast consumers like never before with a special focus on podcast watchers.
Six Head Snappers From Edison Research’s 2022 Infinite Dial Study
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.
Key Takeaways From Last Week’s Association of National Advertisers Media Conference
Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio
According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.