Posts by

Pierre Bouvard

Upwave Brand Effect Case Study: Cumulus AM/FM Radio Station Stream Takeover Grows Awareness, Ad Recall, And Purchase Intent For A Shoe Brand

Upwave Brand Effect Case Study: Cumulus AM/FM Radio Station Stream Takeover Grows Awareness, Ad Recall, And Purchase Intent For A Shoe Brand

By Pierre Bouvard
Since 2016, AM/FM radio audio streaming has grown to be a major media channel available for marketers and brands. Two recent studies from Edison Research both reveal streaming’s strength in reach and time spent listening. Plus, a new Upwave brand effect study reveals how an AM/FM radio streaming campaign worked for a shoe brand.
Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

By Pierre Bouvard
A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides.
Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode

Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report.
Audio Has A Prominent Role At The Association Of National Advertisers Masters Of Marketing Conference Where CMOs Demonstrated That Diverse And Emotional Creative Generate Powerful Sales Effect

Audio Has A Prominent Role At The Association Of National Advertisers Masters Of Marketing Conference Where CMOs Demonstrated That Diverse And Emotional Creative Generate Powerful Sales Effect

By Pierre Bouvard
Over 2,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers where they gathered to hear from the Chief Marketing Officers of some of the world’s most respected and innovative brands.
Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can Reach Them And Hiring Managers With Audio, The Soundtrack Of The American Worker

Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can Reach Them And Hiring Managers With Audio, The Soundtrack Of The American Worker

By Pierre Bouvard
To analyze the national employment ecosystem and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in July 2022. 1,000 respondents were surveyed to explore the labor market.
Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters

Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters

By Pierre Bouvard
For some advertisers, the primary marketing strategy is “buy now,” a relentless series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this “performance marketing” or “converting existing demand.” The goal is to target people who are in the market.
“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release.
Audio Creative Best Practices: Say The Brand Name Early And Often, Don’t Get Caught Up On Spot Length, And Utilize The Power Of AM/FM Radio And Podcast Personalities

Audio Creative Best Practices: Say The Brand Name Early And Often, Don’t Get Caught Up On Spot Length, And Utilize The Power Of AM/FM Radio And Podcast Personalities

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices.
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

By Pierre Bouvard
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021

New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021

By Pierre Bouvard
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.