AM/FM Radio Creates A Must-Hear Event

Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.

Radio Creates Digital Impact

AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.