Pierre Bouvard | Westwood One

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

November 1, 2021 By Pierre Bouvard

Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.

CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Creative Best Practices: The Blueprint For Developing Impactful Ads

October 25, 2021 By Pierre Bouvard

The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

October 21, 2021 By Pierre Bouvard

The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.

WARC: Marketers Should Triple Audio Ad Spend To Enhance Their Business Outcomes

October 18, 2021 By Pierre Bouvard

“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.

Nielsen: 5 Things Advertisers Need To Know About The Latest COVID Consumer Tracking Study

October 13, 2021 By Pierre Bouvard

Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.

Nielsen AM/FM Radio Audiences Grow As COVID Concerns Drop And Vehicular Traffic Surges

October 11, 2021 By Pierre Bouvard

Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.

The Definitive Tool For Answering Top Media Planning Questions: CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Planning Guide

October 4, 2021 By Pierre Bouvard

In response to frequently asked questions from marketers and agencies about audio media strategy, the CUMULUS MEDIA | Westwood One Audio Active Group has developed the Audio Planning Guide.

Which Media Platform Makes The Most Sense For Law Firms? Two New Studies Prove AM/FM Radio Has A Major Advantage

September 27, 2021 By Pierre Bouvard

Two brand new studies, one for a personal injury law firm and one for a family law firm, shed new light on the importance of advertising to build awareness and consideration for local law firms.

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

September 16, 2021 By Pierre Bouvard

Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

September 9, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

September 7, 2021 By Pierre Bouvard

According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.

The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio

September 3, 2021 By Pierre Bouvard

According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.

The Westwood One 2021 Audioscape: Who Are Podcast Listeners?

August 30, 2021 By Pierre Bouvard

New data from the Westwood One 2021 Audioscape shows the podcast audience is young, employed, educated, and upscale.

Perception Versus Reality: What Are The Key Drivers Of Sales Effect?

August 16, 2021 By Pierre Bouvard

Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.

AM/FM Radio Powers Business-To-Business Brand Lift and Sales Effect

August 9, 2021 By Pierre Bouvard

Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect.

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

July 26, 2021 By Pierre Bouvard

To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.