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    • What’s New
      • Podcast Network
      • The McLaughlin Group
      • The Pat McAfee Show
      • Steve Gorman Rocks!
      • Westwood One Backstage
      • With Elaina
      • Rick and Sasha
      • Jayde Donovan
      • The Ben Shapiro Show
      • NASH
      • NASH Icon
      • Westwood One Sports
      • Westwood One News
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        • Adult Contemporary
        • Hot AC
        • Lite AC
        • Hits Now!
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      • Classic Hits
        • Classic Hits
        • Classic Hits – Rock
        • Classic Hits Gold
        • Good Time Oldies
      • Country
        • Mainstream Country
        • Hot Country
        • Classic Country
        • Real Country
        • NASH Icon
      • Rock
        • Classic Rock
        • Classic Rock X
        • Rock 2.0
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        • The Touch
        • Classic Hip-Hop
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        • Variety Hits Pop
        • Variety Hits Rock
        • Jack FM
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        • The Bert Show
        • The Big Time with Whitney Allen
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        • The Bob & Tom Show
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        • The Blair Garner Show
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        • The Mike Harvey Show
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • The Mens Room
        • NASH Nights Live
        • Rick and Sasha
        • The Ty Bentli Show
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Country Countdown Rewind
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • Baka Boyz All Star Hit Mix / Hip Hop Master Mix
        • The Big Time Saturday Night
        • Checkpoint XP
        • Country Countdown USA
        • Country Gold
        • Jayde Donovan
        • Bob Kingsley’s Country Top 40
        • The Daly Download with Carson Daly
        • Flashback
        • The Mike Harvey Show-Weekend Party
        • The Hollywood 5
        • Rick and Sasha
        • With Elaina
    • Sports
      • CBS Sports Radio
        • Taz and The Moose
        • The DA Show
        • The Jim Rome Show
        • Tiki & Tierney
        • Reiter Than You with Bill Reiter
        • Ferrall on the Bench
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
      • NBC Sports Radio
        • ProFootballTalk Live with Mike Florio
        • The Daily Line
        • NBC Sports Updates
        • The Best of ProFootballTalk Live
        • Safety Blitz with Rodney & Dan
        • Triple Crown
        • NHL
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        • NCAA Tournament Shows and Features
        • NCAA Men’s Frozen Four
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        • NCAA Men’s College World Series
        • NCAA Women’s College World Series
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      • The Pat McAfee Show
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Author Archives: Pierre Bouvard

AM/FM Radio Makes Your TV Better: Westwood One Adds Nielsen Media Impact Media Planning Tool To Its ROI Guarantee Audio Insights Platform

BlogBy Pierre BouvardMarch 18, 2019

Westwood One has selected the Nielsen Media Impact cross-platform media planning and optimization platform to transform how we position AM/FM radio to national advertisers.

Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio

BlogBy Pierre BouvardFebruary 19, 2019

In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here’s how their perceptions stack up against reality.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

BlogBy Pierre BouvardFebruary 11, 2019

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here’s what we found.

Good News For Restaurants: Dining Out Still On The Menu For Americans This Winter

BlogBy Pierre BouvardFebruary 4, 2019

In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here’s how.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

BlogBy Pierre BouvardJanuary 28, 2019

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here’s why tese fans are a desirable demographic for advertisers.

Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

BlogBy Pierre BouvardJanuary 23, 2019

Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?

AM/FM Radio Delivers Massive Reach, Sales, And Incremental Impact For Pet Product Advertisers

BlogBy Pierre BouvardJanuary 22, 2019

Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.

New Breakfast Brand Successfully Uses AM/FM Radio To Build Awareness And Drive Purchases

BlogBy Pierre BouvardJanuary 14, 2019

A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

BlogBy Pierre BouvardJanuary 7, 2019

Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.

Why Doesn’t Your Ad Have A Female Voiceover? It Should.

BlogBy Pierre BouvardDecember 10, 2018

In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.

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