One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.
Due to social distancing measures and shelter-in-place mandates nationwide, station remotes have been paused for the safety of AM/FM radio personnel and their listeners. Is there anything comparable to an in-person remote?
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.
Nielsen just released results of the October Portable People Meter AM/FM radio listening trends. Here are the surprising key findings for October.
What can solve the problem of TV bursting with political ads and YouTube being sold out? According to Nielsen data, for political campaigns, AM/FM radio is the solution with massive voter reach.
Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.
CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.