In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable. 

Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households. 

Two research firms quantify the actual magnitude of streaming services on radio and TV. It turns out AM/FM listening is 8 times bigger than Pandora.

Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.