
Pierre Bouvard


MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

Pandora And Spotify: Shouldn’t Ads Be Heard?

AM/FM Radio Reaches A Captive Audience And Delivers ROI

November 2017 TV Ratings Sweeps: “Worse Than We Thought”

Amazon As Major AM/FM Radio Advertiser Just Makes Sense

Cable Ads Lose Audience As Cord Cutting Accelerates

Westwood One ROI Guarantee: First In The Audio Space

AM/FM Radio Is America’s #1 Mass Reach Media: So What

NextRadio App Proves Radio’s Ability To Deliver Customers To Stores

Surprise: A Slam Piece On AM/FM Radio Gets It Wrong
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.

Why Are People So Angry About Pandora Ads?

AM/FM Radio: Why It Works

AM/FM Radio Is America’s #1 Mass Reach Media: Here’s Why It Matters
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.

AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.