Six Radio Formats That Reach Key Independent “Swing Voters”
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Motel 6 And Service King Crowned Super Bowl Sound Champions
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
What Auto Marketers And Dealers Need To Know About Their Media Plans
The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Why Brands Are Embracing The Power Of Live Events
Advertisers are making meaningful fan connections that go beyond traditional media messaging.
New York Times: Political Campaigns Turn To Radio To Capture Voters
Radio can effectively reach voters — now with sophisticated targeting tools.
Radio’s ‘To Do’ List: What Advertisers Want In 2016 And Beyond
CMO Pierre Bouvard discusses the six-item "to do" list for radio in 2016.
What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!