Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.
Cable TV audiences drop as fewer Americans subscribe to television.
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”