Pierre Bouvard | Westwood One

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

November 27, 2018 By Pierre Bouvard

A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

November 12, 2018 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee

November 7, 2018 By Pierre Bouvard

Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.

TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

October 29, 2018 By Pierre Bouvard

In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

October 22, 2018 By Pierre Bouvard

They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.

What Does The SiriusXM Acquisition Of Pandora Mean For Advertisers?

October 8, 2018 By Pierre Bouvard

Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers?

What Are Podcast Spending Intentions Among Marketers And Agencies?

September 4, 2018 By Pierre Bouvard

To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.

A Simple Math Equation Can Predict If Sales Grow, Fall, Or Remain Stable

August 20, 2018 By Pierre Bouvard

“I’m advertising but revenues are flat. Why aren’t sales growing?” This is a question that haunts every advertiser. Fortunately there is a tool that sheds some light on this problem.

AM/FM Radio Powers Amazon Prime Day 2018

July 19, 2018 By Pierre Bouvard

This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.

AM/FM Radio Reaches America’s Light TV Viewers

July 6, 2018 By Pierre Bouvard

What percentage of your TV impressions come from light TV viewers? How can AM/FM radio make your TV better? Here are the results from a first-ever Nielsen cross media audience study.

AM/FM Radio Reaches A Captive Audience And Delivers ROI

July 2, 2018 By Pierre Bouvard

AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?

Rational Versus Emotional Creative: Short-Term And Long-Term Impact

June 25, 2018 By Pierre Bouvard

Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

June 11, 2018 By Pierre Bouvard

One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

June 4, 2018 By Pierre Bouvard

As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

May 14, 2018 By Pierre Bouvard

The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?

Marketers And Agencies: Take The “Me” Out Of “Media”

April 30, 2018 By Pierre Bouvard

How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.