Pierre Bouvard | Westwood One

Integrate Your Brand Into A Mass Cultural Event: NCAA Basketball On Westwood One

January 20, 2017 By Pierre Bouvard

Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.

Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising

January 4, 2017 By Pierre Bouvard

A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.

Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans

December 15, 2016 By Pierre Bouvard

Most Americans commute by car, where radio is the main source of entertainment.

When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High

November 18, 2016 By Pierre Bouvard

Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.

NFL On The Radio Shows Stable Ratings

November 9, 2016 By Pierre Bouvard

In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.

Holiday Shopping 2016: 5 Things To Know

October 27, 2016 By Pierre Bouvard

AM/FM radio is crucial to driving sales this holiday season.

The NFL Ratings Controversy And How The NFL On Westwood One Can Make Your NFL TV Better

October 18, 2016 By Pierre Bouvard

Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.

7 Things Brands Have Completely Wrong About Radio

October 17, 2016 By Pierre Bouvard

We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

October 5, 2016 By Pierre Bouvard

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.

How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One

October 5, 2016 By Pierre Bouvard

TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

August 16, 2016 By Pierre Bouvard

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.

Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying

August 16, 2016 By Pierre Bouvard

When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.

AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant

July 14, 2016 By Pierre Bouvard

People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.

Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think

June 29, 2016 By Pierre Bouvard

Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.

Why Cable Network GRPs Are Disappearing

June 22, 2016 By Pierre Bouvard

Cable TV audiences drop as fewer Americans subscribe to television.

Perception Vs. Reality: Radio Audiences During Commercial Breaks

June 16, 2016 By Pierre Bouvard

This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”