Why Cable Network GRPs Are Disappearing
Cable TV audiences drop as fewer Americans subscribe to television.
Posts by
Pierre Bouvard
Perception Vs. Reality: Radio Audiences During Commercial Breaks
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
Q1 2016: Spotify Overtakes Pandora Among Millennials
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
April 2016: AM/FM Radio Up, TV Down (Again)
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
The TV Upfront: History, 2016 Issues, And What It Means For Radio
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio: The Most Efficient Way To Achieve Mass Reach
Radio has the lowest CPM of all major media.
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption?
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason…
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
Think AM/FM Listening Is Down? Think Again
AM/FM is growing across all demos and formats.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.