Posts by

Lauren Vetrano

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

By Lauren Vetrano
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.

The Q4 2017 TV Ratings: Still “Worse Than We Thought”

By Lauren Vetrano
When MoffettNathanson, Wall Street media research and analysis firm, reported on the poor state of television ratings in November, they titled their report "Worse Than We Thought." Now that the Q4 2017 analyses have been released, MoffettNathanson’s assessment is television’s audience decline doesn’t seem to be slowing down any time soon. Here are some highlights on the state of television from the MoffettNathanson report.

Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

By Lauren Vetrano
One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.

AM/FM Radio Gets Results For Advertisers This Holiday Season

By Lauren Vetrano
With the holidays in full force, retailers and consumers are getting into the spirit. The National Retail Federation reports that an estimated 164 million people are planning to shop Thanksgiving weekend alone. 66% of shoppers are venturing out to take advantage of deals and promotions while 26% consider it a tradition to shop this weekend. Others look at it as simply something to do over the holiday weekend.

AM/FM Radio And Wireless: Connected And Effective

By Lauren Vetrano
The wireless industry is one of the most competitive business markets in the U.S. Its major players are constantly engaged in a tug of war over new and existing customers. The potential merger of T-Mobile and Sprint will cause a new marketplace dynamic. In this environment, making sure advertising reaches consumers effectively is imperative. Enter AM/FM radio.

The Shocking Truth About Pandora’s Weekly Reach

By Lauren Vetrano
Nielsen Scarborough recently added a new question to their survey: listenership to Pandora in the past week. This provides the opportunity to compare AM/FM radio weekly reach to Pandora’s weekly reach. Westwood One conducted a comprehensive analysis that revealed some key findings about how Pandora stacks up against AM/FM radio.

Podcasting Takes Center Stage With Advertisers

By Lauren Vetrano

This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.