Posts by

Lauren Vetrano

Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

By Lauren Vetrano
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.

4th Largest Podcast Platform? Facebook: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Lauren Vetrano
Earlier this month, Cumulus Media and Signal Hill Insights released the Podcast Download – Spring 2023 Report, the tenth edition of the series. Today, the focus is on how Facebook and other social media platforms play in the world of podcasts.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Lauren Vetrano
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events

By Lauren Vetrano
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report

By Lauren Vetrano
This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts.

Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right

By Lauren Vetrano
What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.

As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts

By Lauren Vetrano
To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity.

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

By Lauren Vetrano
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

By Lauren Vetrano
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.