Tag: Podcasts

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

By Doug Hyde
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

The Podcast Download: Speed Listening, Ad Loads, And Subscription Models

By Doug Hyde
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.

Podcasting Takes Center Stage With Advertisers

By Lauren Vetrano

This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

By Pierre Bouvard

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.