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      • Eliott & Nina
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        • The Big Time Saturday Night
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        • With Elaina
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Tag Archives: Podcasts

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

BlogBy Lauren VetranoSeptember 11, 2018

Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Infographic: Westwood One’s Podcast Download – Fall 2018

BlogBy Chris LindquistSeptember 5, 2018

Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download – Fall 2018.

What Are Podcast Spending Intentions Among Marketers And Agencies?

BlogBy Pierre BouvardSeptember 4, 2018

To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

BlogBy Doug HydeAugust 13, 2018

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

The Podcast Download: Speed Listening, Ad Loads, And Subscription Models

BlogBy Doug HydeDecember 11, 2017

Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.

The Podcast Download Fall 2017 Report: Video

BlogBy Lauren VetranoSeptember 28, 2017

On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.

Infographic: The Podcast Download Fall 2017

BlogBy Chris LindquistSeptember 7, 2017

Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.

Podcasting Takes Center Stage With Advertisers

BlogBy Brittany FaisonAugust 31, 2017

This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

BlogBy Pierre BouvardMarch 17, 2017

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

BlogBy Pierre BouvardOctober 5, 2016

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report. 

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