Tag: Podcasts

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

By Elizabeth Mayer
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. Two studies are conducted annually. The Fall 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more.
It Finally Happened: Brand Advertisers Now Represent The Majority Of Podcast Ad Spend; Four Major Implications For Targeting, Creative, Brand Safety, And Measurement

It Finally Happened: Brand Advertisers Now Represent The Majority Of Podcast Ad Spend; Four Major Implications For Targeting, Creative, Brand Safety, And Measurement

By Pierre Bouvard
The IAB just released its eighth annual podcast revenue report in partnership with PwC. Brand spending is way up and now represents 61% of all podcast spend, surpassing direct response (39%). Here are the four major implications of the shift to podcast brand advertising.
Upwave Brand Effect Study For E-Commerce Retailer Reveals Podcast And AM/FM Radio Streaming Campaign Increased Familiarity, Brand Perceptions, Consideration, And Purchase Intent

Upwave Brand Effect Study For E-Commerce Retailer Reveals Podcast And AM/FM Radio Streaming Campaign Increased Familiarity, Brand Perceptions, Consideration, And Purchase Intent

By Pierre Bouvard
An e-commerce retailer promoted its brand using AM/FM radio streaming and a sponsorship of the Katy Perry narrated Elizabeth the First, the podcast about the outsized life and career of movie star Elizabeth Taylor. The six-month campaign ran from October 2022 to April 2023. The Cumulus Media | Westwood One Audio Active Group® retained Upwave, a leader in online brand effect measurement, to study the campaign.
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.
Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers

Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers

By Pierre Bouvard
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high.
Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.
4th Largest Podcast Platform? Facebook: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

4th Largest Podcast Platform? Facebook: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Lauren Vetrano
Earlier this month, Cumulus Media and Signal Hill Insights released the Podcast Download – Spring 2023 Report, the tenth edition of the series. Today, the focus is on how Facebook and other social media platforms play in the world of podcasts.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Lauren Vetrano
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.
Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report

By Pierre Bouvard
For the tenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in April 2023. The Spring 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Here are the key findings on the ascendance of YouTube as a podcast destination.
Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

By Pierre Bouvard
A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides.
New Study: How Ad-Supported Audio Can Power Movie Marketing

New Study: How Ad-Supported Audio Can Power Movie Marketing

By Pierre Bouvard
Analysts predict a strong summer for the movie industry with twice as many films with $100M+ budgets set to release. Creating awareness and interest for movie releases is getting more challenging. To understand the media habits of theatergoers, the Cumulus Media | Westwood One Audio Active Group® commissioned Maru to field a national study of 1,010 consumers aged 18+ in November of 2022. Here are the key findings.