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Tag Archives: Case Study

AM/FM Radio Powers Through The Pandemic To Launch A New Pharmaceutical Brand

BlogBy Pierre BouvardJuly 27, 2020

To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.

Multiple Nielsen Case Studies Prove AM/FM Radio Makes Your TV Better

BlogBy Pierre BouvardJuly 6, 2020

A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

BlogBy Pierre BouvardJune 22, 2020

A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan

BlogBy Pierre BouvardMay 26, 2020

A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

BlogBy Pierre BouvardFebruary 18, 2020

Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here’s how it works for political.

Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness And Drives Surge In Likelihood To Take Action

BlogBy Pierre BouvardFebruary 3, 2020

With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.

Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

BlogBy Pierre BouvardJanuary 13, 2020

To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

BlogBy Lauren VetranoNovember 25, 2019

Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

Rideshare Giants Uber And Lyft Find Ideal Customer Base In AM/FM Radio Listeners

BlogBy Pierre BouvardOctober 21, 2019

To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

BlogBy Lauren VetranoSeptember 30, 2019

To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer’s TV and AM/FM radio campaigns. Here are the results.

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