This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.
Television and AM/FM radio are complementary broadcast media. Both are large advertising platforms with different usage patterns. So how can AM/FM radio, America’s #1 mass reach medium, entice viewers to tune in to a television show?
Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
Radio makes your TV better. We look at how one NFL sponsor used radio to amplify the frequency of its TV media campaign.