Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
One advertiser used live personality endorsements paired with texting to get measurable results on the radio.