AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
Posts by
Pierre Bouvard
Q1 2016: Spotify Overtakes Pandora Among Millennials
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
April 2016: AM/FM Radio Up, TV Down (Again)
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
Radio: The Most Efficient Way To Achieve Mass Reach
Radio has the lowest CPM of all major media.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
What Auto Marketers And Dealers Need To Know About Their Media Plans
The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Why Brands Are Embracing The Power Of Live Events
Advertisers are making meaningful fan connections that go beyond traditional media messaging.
What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
How To Reach Future College Students Through Radio
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio: The Original Native Advertising Platform
Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.