Six Head Snappers From Edison Research’s 2022 Infinite Dial Study
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
Posts by
Pierre Bouvard
New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.
Key Takeaways From Last Week’s Association of National Advertisers Media Conference
Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March
PlaceIQ, the leader in geo-location and consumer foot traffic measurement, issued a report last week predicting a surge in retail foot traffic and consumer shopping by late February/early March. Here are the results of the report and highlights the latest data from Google, Nielsen, and Apple Maps to show how the country’s “Third Reemergence” is on the way.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Which Media Platform Makes The Most Sense For Law Firms? Two New Studies Prove AM/FM Radio Has A Major Advantage
Two brand new studies, one for a personal injury law firm and one for a family law firm, shed new light on the importance of advertising to build awareness and consideration for local law firms.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio
According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.
Perception Versus Reality: What Are The Key Drivers Of Sales Effect?
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.
Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers
With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.