Posts by

Pierre Bouvard

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

By Pierre Bouvard
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

By Pierre Bouvard
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

By Pierre Bouvard
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?
Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

By Pierre Bouvard

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.