Posts by

Pierre Bouvard

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

By Pierre Bouvard
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.
AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

By Pierre Bouvard
Edison Research's “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

By Pierre Bouvard
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

By Pierre Bouvard
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

By Pierre Bouvard
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?