Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume
There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What's the difference between the two?
Posts by
Pierre Bouvard
Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.
What Does The SiriusXM Acquisition Of Pandora Mean For Advertisers?
Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers?
A Simple Math Equation Can Predict If Sales Grow, Fall, Or Remain Stable
“I’m advertising but revenues are flat. Why aren’t sales growing?” This is a question that haunts every advertiser. Fortunately there is a tool that sheds some light on this problem.
Rational Versus Emotional Creative: Short-Term And Long-Term Impact
Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?
MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
Pandora And Spotify: Shouldn’t Ads Be Heard?
How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.
Amazon As Major AM/FM Radio Advertiser Just Makes Sense
As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.
Cable Ads Lose Audience As Cord Cutting Accelerates
Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.
Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study
Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.
When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.