Posts by

Pierre Bouvard

PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March

PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March

By Pierre Bouvard
PlaceIQ, the leader in geo-location and consumer foot traffic measurement, issued a report last week predicting a surge in retail foot traffic and consumer shopping by late February/early March. Here are the results of the report and highlights the latest data from Google, Nielsen, and Apple Maps to show how the country’s “Third Reemergence” is on the way.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

By Pierre Bouvard
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

By Pierre Bouvard
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?

Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?

By Pierre Bouvard
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.
Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

By Pierre Bouvard
With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020

Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020

By Pierre Bouvard
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

By Pierre Bouvard
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines

How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines

By Pierre Bouvard
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge

Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge

By Pierre Bouvard
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

By Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.