Pierre Bouvard | Westwood One

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

March 17, 2017 By Pierre Bouvard

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.

Quick Service Restaurants And Radio: Made For Each Other

March 3, 2017 By Pierre Bouvard

As American media habits change, quick service restaurant (a.k.a. fast food) media plans are evolving. More than ever, the facts point to AM/FM radio as an ideal marketing platform.

Reach Is The New Black: A Funny Thing Happened On The Way To The Media Plan

February 25, 2017 By Pierre Bouvard

According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix.

A Day In The Life Of An NCAA Basketball Fan: How Social, Video, Audio, And Digital Platforms Feed The Madness

February 16, 2017 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.

ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA

February 14, 2017 By Pierre Bouvard

You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.

Integrate Your Brand Into A Mass Cultural Event: NCAA Basketball On Westwood One

January 20, 2017 By Pierre Bouvard

Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.

Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising

January 4, 2017 By Pierre Bouvard

A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.

Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans

December 15, 2016 By Pierre Bouvard

Most Americans commute by car, where radio is the main source of entertainment.

When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High

November 18, 2016 By Pierre Bouvard

Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.

NFL On The Radio Shows Stable Ratings

November 9, 2016 By Pierre Bouvard

In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.

Holiday Shopping 2016: 5 Things To Know

October 27, 2016 By Pierre Bouvard

AM/FM radio is crucial to driving sales this holiday season.

The NFL Ratings Controversy And How The NFL On Westwood One Can Make Your NFL TV Better

October 18, 2016 By Pierre Bouvard

Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.

7 Things Brands Have Completely Wrong About Radio

October 17, 2016 By Pierre Bouvard

We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

October 5, 2016 By Pierre Bouvard

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.

How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One

October 5, 2016 By Pierre Bouvard

TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

August 16, 2016 By Pierre Bouvard

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.