The radio industry had its best showing ever at the annual Association of National Advertisers Masters of Marketing Conference.
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
NYC's Advertising week reveals everyone is talking about audio.
Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
When stores are open, radio is on: radio dominates daytime shopping hours.
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Test your knowledge with these four questions and see how you compare with America's advertisers.
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
TV ratings continue to drop, while radio's listening levels are remarkably stable.
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
According to Nielsen, more than 90% of Americans are reached weekly by radio -- more than TV and smartphones.