AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with all forms of audio. Here are key takeaways from the recently released Q2 2017 Share of Ear study, which is now releasing data semiannually.

AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.

Looking to increase sales among business decision makers? AM/FM radio is the ideal marketing platform for “B2B” (business-to-business) advertising. It reaches this group, impacts their decision making, and connects with them on an emotional and intellectual level.

For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.

Will Pandora be to streaming what MySpace was to social media?

Radio can effectively reach voters -- now with sophisticated targeting tools.

CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.