As the U.S. continues its emergence from the pandemic, the Federal Reserve finds auto sales are recovering. In January of this year, the seasonally adjusted annual rate (SAAR) was 15 million vehicles, up from a dip in Q3 and Q4 2021. Cox Automotive forecasts a total of 16 million vehicles sold for 2022. Americans are spending and the time for auto dealers to advertise is now.
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, predicted that by 2025, AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early.
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. Here are five strategies to help build a successful local audio plan.
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.
In response to frequently asked questions from marketers and agencies about audio media strategy, the CUMULUS MEDIA | Westwood One Audio Active Group has developed the Audio Planning Guide.
The recently released Q1 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, reveals that AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most listened to ad-supported audio on smart speakers.
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.