Tag: Share of Ear

AM/FM Radio Drives Results For Pharmaceutical Brands: Multiple Case Studies Reveal AM/FM Radio Drives Incremental Reach And Action, Grows Share Of Voice, And Delivers High Creative Scores At A Fraction of TV’s CPM

AM/FM Radio Drives Results For Pharmaceutical Brands: Multiple Case Studies Reveal AM/FM Radio Drives Incremental Reach And Action, Grows Share Of Voice, And Delivers High Creative Scores At A Fraction of TV’s CPM

By Pierre Bouvard
Pharmaceutical brands have discovered network radio. According to a Miller Kaplan network radio ad spend analysis, 2021’s pharmaceutical ad spend of $126 million was up 2.5X, skyrocketing from 2018’s $49 million.
Never Before Seen Nielsen AM/FM Radio Streaming Data: Spoken Word Represents One-Third Of Streaming; There Is A Wide Variation Of Streaming By Market; Streaming Audiences Are Upscale And Employed; Fewer Ads Needed As Reach And Frequency Quickly Accumulates

Never Before Seen Nielsen AM/FM Radio Streaming Data: Spoken Word Represents One-Third Of Streaming; There Is A Wide Variation Of Streaming By Market; Streaming Audiences Are Upscale And Employed; Fewer Ads Needed As Reach And Frequency Quickly Accumulates

By Pierre Bouvard
While audio streaming of AM/FM radio has been around for over 25 years, the proportion of total listening coming from the stream was, until recently, in the single digits. No longer. With Nielsen’s introduction of the headphone enhancement to their Portable People Meter service in October 2020, streaming now represents 11% of total AM/FM radio listening among 12+ Americans.
The Cumulus Media 2022 Audioscape: 6 New Findings About The Podcast Audience And Smart Speaker Owners That Reveal Where They Live, Who They Are, Their Audio Habits, And More

The Cumulus Media 2022 Audioscape: 6 New Findings About The Podcast Audience And Smart Speaker Owners That Reveal Where They Live, Who They Are, Their Audio Habits, And More

By Pierre Bouvard
The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research’s “Share of Ear” Report from Q4 2021.
How Auto Dealer Advertising Works And The Looming Disappearance Of TV Audiences

How Auto Dealer Advertising Works And The Looming Disappearance Of TV Audiences

By Pierre Bouvard
As the U.S. continues its emergence from the pandemic, the Federal Reserve finds auto sales are recovering. In January of this year, the seasonally adjusted annual rate (SAAR) was 15 million vehicles, up from a dip in Q3 and Q4 2021. Cox Automotive forecasts a total of 16 million vehicles sold for 2022. Americans are spending and the time for auto dealers to advertise is now.
Edison Research’s “Share Of Ear” Q4 2021: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 88% Share In The Car

Edison Research’s “Share Of Ear” Q4 2021: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 88% Share In The Car

By Lauren Vetrano
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-34 And Hispanics; In Three Years, AM/FM Radio Will Surpass TV Among Persons 18-49 And 25-54

Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-34 And Hispanics; In Three Years, AM/FM Radio Will Surpass TV Among Persons 18-49 And 25-54

By Pierre Bouvard
Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, predicted that by 2025, AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

By Pierre Bouvard
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Reach Voters With AM/FM Radio

Reach Voters With AM/FM Radio

By Pierre Bouvard
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

By Lauren Vetrano
The recently released Q1 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, reveals that AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most listened to ad-supported audio on smart speakers.