Podcasts | Westwood One

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

November 29, 2021 By Pierre Bouvard

Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.

2022 Forecast And Trends To Watch

November 22, 2021 By Pierre Bouvard

As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.

Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

November 15, 2021 By Pierre Bouvard

The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

November 1, 2021 By Pierre Bouvard

Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.

WARC: Marketers Should Triple Audio Ad Spend To Enhance Their Business Outcomes

October 18, 2021 By Pierre Bouvard

“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.

Nielsen: 5 Things Advertisers Need To Know About The Latest COVID Consumer Tracking Study

October 13, 2021 By Pierre Bouvard

Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.

The Definitive Tool For Answering Top Media Planning Questions: CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Planning Guide

October 4, 2021 By Pierre Bouvard

In response to frequently asked questions from marketers and agencies about audio media strategy, the CUMULUS MEDIA | Westwood One Audio Active Group has developed the Audio Planning Guide.

Which Media Platform Makes The Most Sense For Law Firms? Two New Studies Prove AM/FM Radio Has A Major Advantage

September 27, 2021 By Pierre Bouvard

Two brand new studies, one for a personal injury law firm and one for a family law firm, shed new light on the importance of advertising to build awareness and consideration for local law firms.

The Westwood One 2021 Audioscape: A Focus On Smart Speaker Ownership, Listening Trends, And Device Adoption

September 20, 2021 By Lauren Vetrano

The Westwood One 2021 Audioscape covers two major innovations in the audio space: podcasts and smart speakers. This week’s blog takes a closer look at the world of smart speakers.

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

September 16, 2021 By Pierre Bouvard

Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

September 9, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.

The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio

September 3, 2021 By Pierre Bouvard

According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.

The Westwood One 2021 Audioscape: Who Are Podcast Listeners?

August 30, 2021 By Pierre Bouvard

New data from the Westwood One 2021 Audioscape shows the podcast audience is young, employed, educated, and upscale.

Auto Aftermarket Retailers: The Impact Of Amazon And Why AM/FM Radio And Podcasts Are The Ideal Marketing Platforms For The Category

August 23, 2021 By Justin Thomas

For the fourth year, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct an annual study of the auto aftermarket category to determine the current state of America’s auto parts retailers.

7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences

August 2, 2021 By Lauren Vetrano

The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

July 26, 2021 By Pierre Bouvard

To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.