From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio has the lowest CPM of all major media.
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Radio can help marketers looking to target younger, working consumers.
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
AM/FM is growing across all demos and formats.
Will Pandora be to streaming what MySpace was to social media?
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.