Pierre Bouvard | Westwood One

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

May 14, 2018 By Pierre Bouvard

The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?

Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand

March 6, 2018 By Pierre Bouvard

For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.

MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

January 17, 2018 By Pierre Bouvard

The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.

Pandora And Spotify: Shouldn’t Ads Be Heard?

January 8, 2018 By Pierre Bouvard

How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.

Amazon As Major AM/FM Radio Advertiser Just Makes Sense

December 13, 2017 By Pierre Bouvard

As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.

Cable Ads Lose Audience As Cord Cutting Accelerates

December 4, 2017 By Pierre Bouvard

Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.

Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study

March 17, 2017 By Pierre Bouvard

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.

When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High

November 18, 2016 By Pierre Bouvard

Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

October 5, 2016 By Pierre Bouvard

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

August 16, 2016 By Pierre Bouvard

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.

Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying

August 16, 2016 By Pierre Bouvard

When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.